Why choose cruelty free and vegan products? Because beauty shouldn't come at a cost of animal suffering or harsh chemicals!ย
More than 115 million animals, including mice, rats, birds, fish, guinea pigs, rabbits, farm animals, dogs, cats, and non-human primates are used and/or killed in laboratory. But animal testing harms not only animals. It concumes large amounts of resources and produces chemical waste, contributing to pollution and climate change. Animals in laboratories often experience stress, pain and suffering, living in unnatural conditions before being euthanized. This practice raises ethical concerns while also negatively impacting the planet.ย
ย
Our mission
Our mission is not only to make women feel beautiful regardless of their origin, background and color but also to make people aware of the effects of chemicals in makeup, which is then tested on animals. We want to make people aware that it not only affects animals and us but it also affects the planet, and that only together, we can change this.